Eastern Roots Collective is a sister-led brand bringing South Asian culture into everyday wear. Founded by Namra and Joveria in Toronto, we create pieces that celebrate language, heritage, and the little moments that make life meaningful.

Each design is thoughtfully embroidered and made with care, blending tradition with modern comfort. Our goal is simple: to give you clothing that feels like home, wherever you are, and tells a story that resonates.

We’re proud to share our journey with you, and we hope our pieces become part of your everyday life.

Why We're Your New Favorite Brand:

• Crafted with Care: Every piece is made with attention to detail, using high-quality materials that are built to last. 

• Meaningful Minimalism: Designs that are subtle, thoughtful, and made to represent you.

• Culture Meets Comfort: Clothing inspired by South Asian heritage, created for everyday wear.